Zubuchon Mango Turns 1 on Saturday… :)

Our first restaurant, Zubuchon Mango Avenue celebrates its first anniversary on Saturday 16 June 2012! I can barely believe it’s been that long… and we are most grateful to all of the folks who have come to try our food and many who returned again and again over the past year! To celebrate, we are offering a special deal on our Boneless Zubuchon or the rolled pork belly (originally referred to as Zubuliempo) filled with herbs and spices that is slow roasted on a bamboo pole over charcoal flames. Half page advertisements announcing the special will appear in Cebu daily newspapers on Friday and Saturday, but the offer is good until June 21, 2012, while supplies last in the branches. At PHP199 for half a kilo, or PHP398 per kilo, it’s a real steal! If you love boneless pork belly or liempo, it’s a must try!

For regular blog readers, you will recall I posted a homemade porchetta or rolled belly home version done in an oven, here, in September 2008, and visited a small shop named Porchetta in New York in November 2009 to check out their much lauded porchetta sandwich… This was followed by my experiments with rolled whole bellies over charcoal in February 2010, here, and did other belly (liempo) experiments here, with various herbs and spices. We introduced the rolled belly when the restaurant opened in June 2011, and it’s been on the menu ever since. I most certainly got the initial idea for a roasted rolled belly from other sources (the Italian porchetta definitely the key reference point) and have never claimed to have invented it, but I will say that I think Zubuchon was probably the first to offer a version of it in Cebu City.

The good and bad news about the internet is that it makes recipes so accessible, and easy for folks to copy. The bad and good news is, when someone else tries to claim that they are the “original” — defined by the Free Dictionary as “preceding all others in time, the first” or defined by Merriam Webster as “that from which a copy, reproduction or translation is made”, then the internet is a great source for timelines that make it clearer who did what, when, where, why and how, FIRST.

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Marketman

Marketman is a well-traveled management consultant who loves buying, cooking and eating good food. Read more »

73 Responses

  1. Amazing how time flies. It’s been a year already?! Please don’t ever stop making great lechon!

    Congratulations MM and the Zubuchon staff. Yummy Boneless Zubuchon at a great price. i can’t wait to come to Cebu!

  6. Can these pieces of deliciousness (including the Cebu lechons) ever make it to North America? (kahit delivery lang lol)

  7. i am sharing this link to my Facebook, MM. lag lag panga ang magbabasa into. this is so good… i cannot wait to try this one.

    Congratulations MM, family and crew. Happy Anniversary!

  14. One year already?!? It seems just like yesterday and I haven’t even been there.
    Happy Anniversary and Wishing you many, many more!

  18. congratulations, MM and family and crew! great job! here’s wishing you millions of lechons sold!

  19. Congrats MM! I can still remember that series of liempo experiments and how hungry it made me reading those posts.

  20. Congratulations! Wish we could go back to Cebu. Craving for Zubuchon and iba shake!

  21. OMG! torture ito! am trying to eat healthier and yet the pictures on this post kept me salivating for roasted liempo!

  26. MM, Congratulations…I am one of the fortunate readers of this excellent blog that lives in Cebu…So YES, I will be there this weekend!!!! again congrats to you and your Crew, because you know you cannot do it without them….

  28. OMG. I texted my sister right away after i saw this! Hahah magpapa-uwi ako nito!!! Any branch po, right?

    Happy Anniversary! :)

    Tin of ohhthat.blogspot.com

  30. MM,

    What a way to post my first comment than to congratulate you and Zubuchon staff on your 1st year anniversary!!!

    I’m an avid reader of your blog for sometime now (I’m one of those lurkers, always visits your blog but never posted a comment until now). I came across of your ad-free blog when I googled “dalandan” and yours was on top, from then on I was hooked. Your blog inspired me to re-learn my love of cooking.

    I just want to thank you for your never ending quest to experiment on recipes, inform us about day to day life in the Philippines, educate us on your rants/raves and most of all to write a post such as this.

    Once again, congratulations and all the best to you!!!

  31. wowwww….. salivating right now…. at least this is a little healthy, roasted kasi not fried. hehehe. Happy anniversary and congratulations. =D

  32. Hi:

    I am trying to swear`off pork and when I cover food events I always only take a bite to be able to describe it in my article.

    For the Zubuchon Belly Roll and Monggo I will break my no-pork diet come Christmas when we go home to Cebu.

    I appreciate the all natural ingredient effort you and your team tirelessly make!

    More power!

  33. Hi Everyone, first of all, my sincerest apologies to any readers or customers who visited our branches this lunch time and were unable to purchase our Boneless Zubuchon. After the advertisement came out in the newspaper this morning, our phones were ringing off the hook for several hours and people made reservations for both take-out and dine-in orders, rapidly depleting the stocks we had scheduled for the lunch time crowd. The response was much stronger than we had anticipated and we are trying to adjust the amount we cook for dinner tonight and for the next few days to try and meet demand. Thank you very much for your continued support of Zuubuchon, our staff and management greatly appreciate it! :) For those of you who would like to avail of this special offer, I strongly suggest calling any of the three numbers in the first photo above to reserve your Boneless Zubuchon several hours in advance to ensure we have set it aside for you. Thank you!

  36. Wow ang bilis, 1 year na. Happy anniversary :-) Sabi na nga ba blockbuster ito hehe

  37. Congratulations on your 1st Anniversary! What a treat to Cebu residents and your loyal diners and a real tease for us who read your blog and can only dream of taking a crunchy bite.

    Here’s wishing you and Zubochon and its crew many happy piggy moments!

  39. congratulations and more power, marketman… one year yung zubuchon di pa ako nakakapunta dyan.=( makahanap nga ng seminar sa cebu city. hehehe!

  40. So, it has been a year since I started hoping that Zubuchon will find its way to Manila… Congratulations MM and crew. It’s been close to 6 months since I was in Cebu just to try Zubuchon and I still dream about it… Thanks for the awesome dining experience!

  42. Happy anniversary! Hopefully before the second anniv makakain na ako sa Zubuchon or makaroon na ng Manila branch =)

  43. Holy smokes, it’s been a year. Congratulations! Now I want to know what Carlo said…

  44. CONGRATS to you, the mrs, the teen, and the entire crew! Can’t believe its been a year since you first opened your doors. Like Millet, I can’t wait for the day you put up the sign “1,000,000 zubuchons sold!!!!”

    Congrats also to the upcoming expansion….Saw the pig logo (what’s the mascot name) coming soon sign the other day!!

  46. Regarding “catty and incendiary” comments: party poopers will always be there. =(

  49. Yep, there’s always somebody whose kicks lie in spoiling other people’s enjoyment. They should be beaten about the head and neck with a Lodge fish skillet.

  51. Congratulations Zubuchon Mango and Marketman! I know this lechon belly is your baby, so no matter who claims what, I know you have the better pig. Heck you have the best pig…EVER! Cheers to the original! I AM sorry I read the post and link you deleted, such trash… and catty copycat…

  53. Congratulations MM! Been thinking of booking a flight to Cebu, just to dine there. Cheers!

  54. congratulations, MM! haven’t dined there yet but have tasted your zubuchon so many times as pasalubong. kalami!! :D

  55. congratulations mm! i do not travel to cebu as much as i would want, but whenever i am there, i definitely hit a zubuchon. in my own little way, i have persuaded some 5 to 7 cebu-bound individuals (not part of the mm legion) and their group to eat in your restaurant. I believe this has translated into about 15 zubuchon dine-ins, and a lot of zubuchon converts who have, themselves, also spread the word.

  56. OMG! One year already. How time flies. Yummy, lami kaayo ang pictures. I can just imagine the crunch. Congratulations to you, Mrs. MM, the Teen and the crew. Well done.

  57. Congratulations MM and crew….how time flies. i was those who attended the opening if zubuchon in One Mango and now ur turning one year old. More power and success.

  58. Happy 1st anniversary!!! Congrats MM! looking at that photo, nagugutom tuloy ako. =)

  60. Congratulations! I hope to visit Cebu soon so I can buy again some kilos of Zubuchon to bring to Manila. Lami kaayo!

  61. Congratulations Zubuchon Mango Avenue. Hay, how I wish I can avail that promo here in Manila. But I tasted Zubuchon na when we were in Cebu Dec 2010. Yummy to the max.

  64. Congratulations MM and crew!!! Zubuchon mentioned in Lydia D. Castillo’s “In My Basket” column in yesterday’s Starweek magazine…”The new pasalubong”…

  67. Has it been a year? Just checking but wasn’t the opening June 26? Just the same Congratulations MM, I guess its time to schedule a trip to cebu

  68. Joe-ker, yes, you are almost technically right in a sense, ribbon cutting and blessing was on June 25th, but we opened earlier without fanfare and were serving meals under “soft-opening” mode on June 16, 2011, I believe… :)

  70. Omg!! I can’t wait to have that on August. MM, in case you didn’t know yet, the IronMan 70.3 triathlon will be held in Mactan on August 5. There will be about a thousand athletes competing, plus more people watching. I’m sure to drop by your outlets (either in Mactan, the city, at the very worst, the airport). :)

  71. Happy Anniversary! I’d definitely come back to Cebu once I delivered my baby. More power to you and your crew!

  72. Mandy, yes, I will be there in Cebu as quite a few of the participants are friends and they have emailed to indicate they will be there in full hungry force… so Mrs. MM and I will be there to feed them… :) Several have booked the outdoor terrace as well. Hotel rooms on Mactan next to impossible for that weekend. :)

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